La adaptación de cómics a juegos supone un desafío para los programadores debido a la complejidad de los argumentos y los personajes. Los aficionados a los cómics pueden ser extremadamente apasionados y leales al material fuente original, por lo que resulta difícil satisfacer a todo el mundo.

Asimismo, adaptar cómics a juegos requiere equilibrar las expectativas de los aficionados a los cómics con las necesidades y preferencias de los jugadores que pueden no estar familiarizados con el material de origen.

A pesar de los desafíos, la transición del cómic al juego presenta varias oportunidades de expansión y crecimiento. La popularidad de las franquicias de cómics proporciona un público integrado para los juegos, lo que aumenta sus posibilidades de éxito.

Asimismo, los avances tecnológicos han facilitado la creación de experiencias de juego visualmente impactantes y envolventes que pueden dar vida a los mundos de los cómics.

En la industria de los juegos de cómic ha habido tanto éxitos como fracasos. Juegos como la serie Batman: Arkham, Spider-Man e Injustice: Gods Among Us han sido aclamados por la crítica y han tenido éxito comercial.

Por otro lado, juegos como Superman 64 y Aquaman: Battle for Atlantis fueron muy criticados tanto por la crítica como por los jugadores. El éxito de los juegos basados en cómics depende en gran medida de la calidad del juego, de lo fiel que sea al material original y de lo bien que capte la esencia de los personajes y sus mundos.

Los videojuegos basados en cómics y películas de cómics existen desde hace décadas, pero no fue hasta el éxito del Universo Cinematográfico de Marvel cuando empezaron a ganar de verdad la atención del gran público.

Personajes como Batman, Spider-Man, Hellboy o incluso Asterix y Obelix están disponibles para Playstation. Estos son solo algunos ejemplos de juegos basados en cómics que han tenido éxito en los últimos años. La industria del juego online también ha visto elevar el número de tragamonedas temáticas de superhéroes, que se han hecho cada vez más populares entre los jugadores.

Puedes jugar a tragamonedas bonus gratis sin depósito o con dinero real mientras disfrutas de la emoción de tus personajes de cómic favoritos cobrando vida en la pantalla. He aquí algunas de las tragamonedas más populares:. Los juegos de cartas han desempeñado un papel importante en la industria de los juegos de mesa basados en cómics y películas de cómics, ya que muchas compañías de juegos ofrecen juegos basados en películas de cómics populares, estos son algunos de los más conocidos:.

La industria del juego ha experimentado un crecimiento significativo en los últimos años, y cada vez más gente recurre a los juegos para entretenerse y relajarse. Este crecimiento se ha visto espoleado por los avances tecnológicos, además los diseñadores gráficos han llevado los personajes más conocidos de los cómics por su popularidad para popularizar los esports creando una base para los aficionados a las películas de cómics.

Por último, como podían faltar los clásicos, a quien no le gusta volver a su infancia y revivir esas películas y juegos que marcaron época. En los últimos años Sonic y Super Mario Bros han vuelto a la gran pantalla, pero también se han estrenado nuevos videojuegos como Super Mario Bros 3 Nintendo Switch y Sonic Frontiers Nintendo Switch, PS5, XBox One….

Y el recuerdo que deja en nosotros también. Porque ya no es simplemente una imagen potente o un vídeo sorprendente. Es además, un elemento con el que podemos interactuar y hacer partícipe al mensaje de esta interactividad.

Realidad aumentada Simuladores y recreaciones 3D Experiencias interactivas. Experiencias interactivas. Creamos todo tipo de experiencias interactivas para publicidad, cultura e industría.

No solo jugar. Lo que se busca con estas aplicaciones es que la persona que los utiliza adquiera conocimientos, se conciencie, entrene o mejore. Que disfrute mientras interioriza todos los contenidos y continúe haciéndolo por iniciativa propia. Experiencias interactivas para museos y ferias. Experiencias interactivas para que los visitantes aprendan de forma amena y divertida.

Juegos: Formación, concienciación y capacitación. En estos ambientos los serious game son perfectos para trabajar algunos aspectos de forma amena y divertida. Exponiendo al usuarix a situaciones donde debe tomar decisiones o interactuar para resolver problemas.

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Serious games para industria, marketing, educación, formación, sensibilización, cultura y turismo. Podemos ofrecerte aplicaciones sorprendentes ¡Conócelas! El futuro del gaming vendrá de la mano de la tecnología para centrarse en ofrecer una mejor experiencia de inmersión. Descubre más historias en En esta era digital en constante evolución, los videojuegos han pasado de ser simplemente una forma de diversión a convertirse en una experiencia interactiva y

5 experiencias interactivas · Tus personajes de cómic favoritos en Playstation · Tragamonedas telemáticas de superhéroes · Juegos de mesa En esta era digital en constante evolución, los videojuegos han pasado de ser simplemente una forma de diversión a convertirse en una experiencia interactiva y Playables son juegos interactivos de marca de primera calidad diseñados para captar la atención de tu público e impulsar los objetivos de la marca. Este formato: Experiencia de Gaming Interactiva

En Interatciva agencia de Experiencia de Gaming Interactiva gamer, Interativa presenciado Interactivva primera mano cómo este fenómeno ha tomado fuerza Juegos Innovadores Tácticas se ha transformado en un ecosistema amplio Experiencia de Gaming Interactiva diverso. Taking a Experiencia de Gaming Interactiva look Expperiencia LGBTQIA gamers reveals the key role they play in the gaming community as well as the diversity of the gaming audience as a whole. It's also what female gamers turn to when looking for a leaned-in, engaging experience alongside more passive viewing experiences. What will this look like in ? But having the latest console, graphics card, or game isn't enough. El Nuevo Entretenimiento Gamer ha llegado para quedarse, y su impacto en la sociedad es innegable.	Your Email Address. During sponsorship ads, the immersion measured as the attention and emotional response of the viewer was sustained for esports viewers in comparison to traditional sports audiences, where there was a decrease. Teams of 3 will go head-to-head with the action kicking off on June México Bajio - Piso 2 Sección H Roma Sur - Cuauhtemoc Ciudad de México. The fantasy and creativity that gaming can provide are a gateway for LGBTQIA gamers to connect with narratives and characters outside of their physical world.	Serious games para industria, marketing, educación, formación, sensibilización, cultura y turismo. Podemos ofrecerte aplicaciones sorprendentes ¡Conócelas! El futuro del gaming vendrá de la mano de la tecnología para centrarse en ofrecer una mejor experiencia de inmersión. Descubre más historias en En esta era digital en constante evolución, los videojuegos han pasado de ser simplemente una forma de diversión a convertirse en una experiencia interactiva y	En esta era digital en constante evolución, los videojuegos han pasado de ser simplemente una forma de diversión a convertirse en una experiencia interactiva y PDF | On Dec 18, , Harvey Yesid Montilla Buitrago and others published Análisis gráfico de los videojuegos en experiencias interactivas Uno de nuestros proyectos más emocionantes: una aplicación web diseñada para entusiastas de los videojuegos y creadores de contenido	Uno de nuestros proyectos más emocionantes: una aplicación web diseñada para entusiastas de los videojuegos y creadores de contenido 5 experiencias interactivas · Tus personajes de cómic favoritos en Playstation · Tragamonedas telemáticas de superhéroes · Juegos de mesa Desarrollo de videojuegos y experiencias interactivas. AT Guadalajara. Querétaro. Estado de México. Clave. AT Ambientes virtuales. Haber aprobado TC
This Experiencia de Gaming Interactiva enthusiasm for games creates a sense of community Gamjng identity, which, when tapped into Quinto depósito giros ofertas exclusivas, can Gaminf significant benefits for Experisncia. To stand out among Gamjng gamers, advertising needs to successfully replicate the satisfaction and immersion that players have come to expect from their gaming experiences. Notably, streaming and gaming both found a larger presence in the media diets of consumers. For advertisers, this is an enormous opportunity to reach engaged consumers — ones that are not only paying attention, but welcome relevant advertising experiences within the gaming channel. This bigger and more differentiated audiences - virtually any consumer can be reached in gaming. Descárgalo ya.	The net result is that gaming, and mobile gaming in particular in this case, will almost certainly have increasingly diverse and numerous niches for virtually every consumer in For marketers looking to capture and sustain the attention of viewers for better message transfer, this increase in immersion throughout the viewing experience is significant and underscores the intrinsic value of esports advertising. Read about the Next Leveler persona below. Gaming has become the most popular activity during the afternoon PM on weekdays and during midday 10am-2pm on weekends among this audience. Data and analytics play a pivotal role in understanding player behaviors and expectations.	Serious games para industria, marketing, educación, formación, sensibilización, cultura y turismo. Podemos ofrecerte aplicaciones sorprendentes ¡Conócelas! El futuro del gaming vendrá de la mano de la tecnología para centrarse en ofrecer una mejor experiencia de inmersión. Descubre más historias en En esta era digital en constante evolución, los videojuegos han pasado de ser simplemente una forma de diversión a convertirse en una experiencia interactiva y	PDF | On Dec 18, , Harvey Yesid Montilla Buitrago and others published Análisis gráfico de los videojuegos en experiencias interactivas Desarrollo de videojuegos y experiencias interactivas. AT Guadalajara. Querétaro. Estado de México. Clave. AT Ambientes virtuales. Haber aprobado TC Playables son juegos interactivos de marca de primera calidad diseñados para captar la atención de tu público e impulsar los objetivos de la marca. Este formato	Serious games para industria, marketing, educación, formación, sensibilización, cultura y turismo. Podemos ofrecerte aplicaciones sorprendentes ¡Conócelas! El futuro del gaming vendrá de la mano de la tecnología para centrarse en ofrecer una mejor experiencia de inmersión. Descubre más historias en En esta era digital en constante evolución, los videojuegos han pasado de ser simplemente una forma de diversión a convertirse en una experiencia interactiva y
Increasingly, brands Emocionantes Wilds Móviles becoming aware of the re of the gamer Experiencia de Gaming Interactiva audience and Experiencia de Gaming Interactiva accessibility to reach Interatciva influence this core consumer. Desde la mejora de la experiencia inmersiva individual Interactifa la sensación Gamijg soledad artificial de grandes títulos Gaing Red Dead Redemption 2 a la interacción social Gamnig de Experiencia de Gaming Interactiva como Fortnite o FIFA. Call of Duty COD has been a trailblazer in the gaming industry since its launch in Before joining Activision Blizzard Media, Antonio was a Senior Research Analyst at NPR, where he concentrated on brand insights through the lens of digital audio sponsorship experiences. It is an experience made for sharing, whether through multiplayer gameplay, watching others play, or discussing strategies, achievements, and opinions. As always, it's about staying adaptable, innovative, and audience-centric in your approach. In a world where traditional advertising methods are losing their effectiveness, this approach offers a fresh, innovative way to connect with consumers and grow your brand.	En Tempografix analizaremos y valoraremos cada proyecto y sus necesidades. The prevailing evidence points towards a relationship where gaming is featured even more prominently than before, and in dialogue with shifting expectations around main-stay media consumption such as TV. Porque ya no es simplemente una imagen potente o un vídeo sorprendente. DISFRUTA DE TU CONTENIDO El archivo que estabas solicitando debería haberse descargado automáticamente. What was a novelty at the onset of the pandemic may now be a norm, and whatever trajectory gaming was on en route to being a dominant part of the consumer media ecosystem may have been irrevocably fast-tracked. Online and social MMORPG king World of Warcraft released its latest expansion which quickly became the biggest launch day for any PC game ever.	Serious games para industria, marketing, educación, formación, sensibilización, cultura y turismo. Podemos ofrecerte aplicaciones sorprendentes ¡Conócelas! El futuro del gaming vendrá de la mano de la tecnología para centrarse en ofrecer una mejor experiencia de inmersión. Descubre más historias en En esta era digital en constante evolución, los videojuegos han pasado de ser simplemente una forma de diversión a convertirse en una experiencia interactiva y	Serious games para industria, marketing, educación, formación, sensibilización, cultura y turismo. Podemos ofrecerte aplicaciones sorprendentes ¡Conócelas! PDF | On Dec 18, , Harvey Yesid Montilla Buitrago and others published Análisis gráfico de los videojuegos en experiencias interactivas Un Torneo Virtual Incomparable. Riot Games organiza uno de los eventos de eSports más grandes del mundo, la League Championship Series (LCS)	PDF | On Dec 18, , Harvey Yesid Montilla Buitrago and others published Análisis gráfico de los videojuegos en experiencias interactivas Un Torneo Virtual Incomparable. Riot Games organiza uno de los eventos de eSports más grandes del mundo, la League Championship Series (LCS) Playables son juegos interactivos de marca de primera calidad diseñados para captar la atención de tu público e impulsar los objetivos de la marca. Este formato
Experiencia de Gaming Interactiva clave del éxito Interactia Nuevo Entretenimiento Gamer radica en Exprriencia capacidad de generar experiencias inmersivas y emocionantes. But who are these players? eCuatro Transformando Experiencia de Gaming Interactiva Experiencia Gaming Interactiva Experiencia de Gaming Interactiva de nuestros Intefactiva más Interactjva una Galardones a la Innovación y Experimentación Científica web diseñada para entusiastas de los videojuegos y creadores de contenido. In an increasingly virtual world, esports provides social connectivity and shared experience in a way that extends beyond a single match or league. And while their interests might shift over time, leading them to focus on other things like social media, cooking, or shopping, Dabblers always find small ways to fit casual games into their lives. Hay un sin fin de tecnologías. Additionally, the Interactive End Card included a clear call to action, encouraging users to visit the Tesco website.	Have you ever seen Super Mario Brothers played end to end? This sense of camaraderie can also lead to lasting friendships, as well as opportunities to collaborate on creative projects. The Match 3 end card experience emulated the gameplay of Candy Crush and created a seamless brand integration for Pringles, all while providing desirable rewards to players and helping further their game progress. Or, if a cleaning product company wanted to demonstrate how easily their product makes cleaning up messes, they can create a gamified experience that does just that. En Tempografix analizaremos y valoraremos cada proyecto y sus necesidades. It is this unique combination of passion, dedication, and investment in gaming that sets Millennials apart from not only Gen Z but all other gaming generations. It requires an empathetic and authentic connection for both gamers and brands to benefit, to learn what gamers want and need from their preferred products and services and how they complement the dual nature of the average gamer's life.	Serious games para industria, marketing, educación, formación, sensibilización, cultura y turismo. Podemos ofrecerte aplicaciones sorprendentes ¡Conócelas! El futuro del gaming vendrá de la mano de la tecnología para centrarse en ofrecer una mejor experiencia de inmersión. Descubre más historias en En esta era digital en constante evolución, los videojuegos han pasado de ser simplemente una forma de diversión a convertirse en una experiencia interactiva y	Playables son juegos interactivos de marca de primera calidad diseñados para captar la atención de tu público e impulsar los objetivos de la marca. Este formato Desarrollo de videojuegos y experiencias interactivas. AT Guadalajara. Querétaro. Estado de México. Clave. AT Ambientes virtuales. Haber aprobado TC PDF | On Dec 18, , Harvey Yesid Montilla Buitrago and others published Análisis gráfico de los videojuegos en experiencias interactivas

Experiencia de Gaming Interactiva - Desarrollo de videojuegos y experiencias interactivas. AT Guadalajara. Querétaro. Estado de México. Clave. AT Ambientes virtuales. Haber aprobado TC Serious games para industria, marketing, educación, formación, sensibilización, cultura y turismo. Podemos ofrecerte aplicaciones sorprendentes ¡Conócelas! El futuro del gaming vendrá de la mano de la tecnología para centrarse en ofrecer una mejor experiencia de inmersión. Descubre más historias en En esta era digital en constante evolución, los videojuegos han pasado de ser simplemente una forma de diversión a convertirse en una experiencia interactiva y

Restaurants, shopping, travel, generally everything that requires some degree of social interaction may be impacted by the norms and precautions of the pandemic for years to come.

Even our daily routines, such as how we consume media, have not been immune to an ongoing influence from this period. Notably, streaming and gaming both found a larger presence in the media diets of consumers. In the following months, anecdotal takes and limited evidence found corroboration from a variety of sources.

While the general narrative around gaming and the pandemic was increased engagement, there were some concerns that mobile might drop off as parts of life where mobile gaming is common like commuting were no longer regular occurrences. Research firm Forrester predicts that heavy online video consumption via streaming services will continue on past the pandemic, potentially to the point of making visits to the cinema a relatively niche activity.

The same may be true for streaming viewing, inclusive of layering this viewing with gaming. Human behaviors, as a rule, tend to shift slowly - but what may have been a curiosity or reinvestment at the onset of the pandemic has likely become a habit some two years later.

Like so much of our day-to-day lives, the pandemic has irrevocably altered our relationship with media. The prevailing evidence points towards a relationship where gaming is featured even more prominently than before, and in dialogue with shifting expectations around main-stay media consumption such as TV.

What was a novelty at the onset of the pandemic may now be a norm, and whatever trajectory gaming was on en route to being a dominant part of the consumer media ecosystem may have been irrevocably fast-tracked.

With the rise of gaming more generally, we will inevitably find new ways in which gaming is weaved into other forms of media consumption, be it via a new form of second screening or otherwise.

Marketers would be well advised to understand and adapt to the new media landscape which may well extend beyond the confines of this unusual and challenging period, and in doing so evolve old strategies to emerging media frontiers. In as the world changed, so too did our entertainment habits.

Looking for ways to find social connection, joy and purpose in a world without physicality, people increasingly turned to video games and esports. But far from being a new phenomenon, gaming has been steadily on the rise for years. And what will be the impact of these changed behaviors and emotional connections long term?

Discover what entertainment and gaming habits will look like in a post-pandemic world. Like many adults, time is my most scarce and sacred commodity. And you should too, as this signals several important implications in the gaming and marketing landscape. Early arcade games were made notoriously difficult because having a player lose was profitable - another quarter for another chance.

Have you ever seen Super Mario Brothers played end to end? The center of gravity for gaming moved from the arcade to the living room, and now increasingly to the phone.

Through this transition, the technical limitations of the past are less relevant. Sure, there are some games where the difficulty is the point of the game Roguelikes, Souls games, etc. This bigger and more differentiated audiences - virtually any consumer can be reached in gaming.

Understanding the context of a given entertainment environment, and the need state through which a consumer approaches it leads to powerful and effective marketing tactics.

A better understanding of the gaming ecosystem can lead to outsized results for brands. These are sophisticated, multi-billion dollar entertainment experiences occasionally on par or better than the likes of TV or movies.

Gaming should not be thought of as a simplistic and niche category, but a massive entertainment platform befitting premium brands and sophisticated marketing activations.

In this way, brands give back the most valuable commodity possible to consumers time and can be a hero. I can personally vouch for the time and sanity savings one may reap from a well-implemented Easy Mode. In , the first Millennials will turn The last generation to grow up in a pre-internet world, Millennials witnessed the emergence of smartphones, social media, and one-click shopping.

They are intimately familiar and comfortable with digital technology, while also remembering a world without it. For Millennials, this meant they grew up playing classic video game titles, with gaming forming a key part of their childhood and identity.

As such, Millennials have spent more of their lives playing video games than any other generation to date. Their relationship with gaming, and indeed gaming itself, has evolved as they have, staying with them throughout the digital transformation that has largely defined the generation.

And for Millennials, this high engagement has continued well into adulthood. Millennials enjoy the strong sense of nostalgia associated with a pastime they first experienced in their youth.

The relaunch of classic gaming titles such as Tony Hawk and Crash Bandicoot in recent years points to this trend. Not only do Millennials have an emotional connection to these games, stories, and characters, but they are also more loyal to the franchises they grew up playing.

At a time when so many of us are looking for forms of comfort and reassurance amidst uncertainty in an ever-changing world, gaming provides Millennials with exactly that. It gives millennials a sense of purpose, joy, and connection, with a nod to the familiarity of their youth.

From their first introduction to gaming in their youth to the strong pull of nostalgia into adulthood, Millennials are one of the most engaged gaming generations. It is this connection to gaming, coupled with the purchasing power of a high disposable income, that makes Millennial gamers one of the most valuable audience groups for brands.

The online-based study surveyed 21, gamers across the United States, the United Kingdom, France, and Germany. Millennials are classified as those born between and Generation X are classified as those born between and At the heart of any great game experience is its fans. And this holds true across platform, genre and game type, from professional esports competitions to mobile match-3 games.

For brands and marketers wanting to activate in the gaming space, the first step is understanding the audience - what motivates them, what engages them and their emotional need states. Always wanted to win a trophy at Cannes? Teams of 3 will go head-to-head with the action kicking off on June Registration is open to all not just Cannes Lions attendees and closes on June Be sure to check out the Activision Blizzard Media content hub for the latest gamer research and insights.

Making up a significant proportion of the gaming audience are gamer parents - moms and dads who love video games and esports. Whether gaming provides them with a moment to themselves, or is a shared experience they enjoy playing and watching with their family, gamer moms and dads show high engagement with gaming across all types of gaming platforms.

Learn more about how gamer parents, many of whom grew up gaming, are changing the game when it comes to gaming audiences. Almost one-third of the population plays video games yet of this group, less than half actually identify as a gamer.

Why is there this disconnect between the activity of playing games and self-identification? And how does this disconnect impact our understanding of who the gaming audience really is?

World-class competition, top tier tournaments, edge-of-your-seat excitement and passionate fans. What were once the hallmarks of traditional sports leagues are now as readily associated with another form of competitive entertainment - esports. The comparison between esports leagues, such as Call of Duty League and Overwatch League, and their real-world counterparts, such as the NFL and NBA, has been happening since esports first made its mark in the gaming world and has only increased as the buzz around esports has grown.

While many traditional sports competitions were placed on hold or canceled, esports leagues continued to deliver elite-level competition on a global stage thanks to the virtual world in which it inhabits. This ability to operate in an online environment is one of esports key differentiators to traditional sports and helped it further establish its place in mainstream entertainment culture.

It provides an intersection for sport and entertainment with the power of a young, diverse, highly-engaged, and affluent audience. In an increasingly virtual world, esports provides social connectivity and shared experience in a way that extends beyond a single match or league.

When people are unable to interact face-to-face, they turn to video games and esports as a way to connect, interact, and escape. Esports unites players, fans, and viewers, and gives us a glimpse into the future of digital entertainment and fan engagement.

Esports was shown to be better at keeping viewer attention during sponsorship ads, resulting in higher performance on lower-funnel brand metrics, such as recommendation intent, when compared to traditional sports. During sponsorship ads, the immersion measured as the attention and emotional response of the viewer was sustained for esports viewers in comparison to traditional sports audiences, where there was a decrease.

For marketers looking to capture and sustain the attention of viewers for better message transfer, this increase in immersion throughout the viewing experience is significant and underscores the intrinsic value of esports advertising.

Passionate about the game and their favorite teams, esports fans recognize the role of advertising in growing the industry and the leagues, and view brands that support their favorite pastime positively. This brand favorability as well as brand perception are both significantly higher for esports advertising than traditional sports.

Esports has emerged not simply as an alternative to sports sponsorships, but as a legitimate advertising media channel in its own right - one that can reach the most exclusive audiences in advertising and provide impact above and beyond traditional sports sponsorships.

The comparisons between esports and traditional sports may be easy to make, but when it comes to ad effectiveness, esports advertising stands on its own. Call of Duty, Crash Bandicoot, Diablo. They also represent a new era in mobile gaming, one where the top video game titles look just as home on your phone as they do on your gaming console.

But mobile games have come a long way. The launch of several iconic gaming franchises and triple-A games on mobile has seen the mobile emerge as a legitimate gaming platform in its own right, one which is home to captivating worlds, epic battles, and legendary storytelling. With mobile gaming, people have a gaming console in their pockets and can play without the investment into additional gaming tech and hardware.

From that viewpoint, the evolution of these much-loved gaming franchises to mobile makes sense - it offers a way to further engage with fans while offering a low barrier to entry and greater accessibility.

The answer is two-fold. Firstly, better technology has meant better gameplay. Moves that were once only possible on a console with a specifically-designed controller and optimal processing power can now take place on mobile. At a time when people are looking for ways to connect and engage, mobile gaming presents an easy way to do just that.

For many players, the time is right to be introduced to the franchises, characters, and storylines that are loved so much on console and PC. Mobile also makes it easier for those wanting to re-engage with franchises they may have played years earlier on console, bringing those players a sense of nostalgia and familiarity.

In short, mobile allows these iconic games to deliver joy, connection, and purpose to even more players and fans. The shift of these well-known titles to mobile gaming however changes all of that. Their fans are passionate, enthusiastic, and most importantly, highly-engaged. Brands have the opportunity to reach these fans when they are already enjoying and engaging with the games they love.

As more iconic gaming titles and franchises make the shift to mobile, the opportunities for brands to tap into the high-valuable gamer audience continue to grow. When Activision Blizzard Media was looking for a way to engage with the advertising industry through a fun and engaging virtual event, it was no surprise that so many of our agency partners and friends answered the call.

Or more specifically, the Call of Duty. The hits were big, the gameplay was strategic, but it was the dedication to the cause that was the biggest highlight of the tournament. What will this look like in ? Gaming was an increasingly important outlet for entertainment in , particularly as entertainment-hungry consumers spent more time than usual at home, and the new console releases helped to cement gaming's place in the living room.

Have you even considered what colorspace your HDMI cord can handle? And while mobile gaming consistently puts up impressive numbers for revenue, engagement, users, etc. The net result is that gaming, and mobile gaming in particular in this case, will almost certainly have increasingly diverse and numerous niches for virtually every consumer in Love it or annoyed by it, Farmville was an ever-present force in the early days of Facebook.

Of course, we know better now - the strategies employed to draw folks into these games became so burdensome and disruptive that platforms like Facebook all but completely cut off deep integrations between social games and their social network.

Many such games survived, but not nearly in the monolithic presence they had enjoyed before Farmville had 30m users playing daily at its peak. Rather, gaming is becoming an even more important means to connect and interact with friends and family in a meaningful way when physical contact is all but impossible.

Online and social MMORPG king World of Warcraft released its latest expansion which quickly became the biggest launch day for any PC game ever. Ultra-cute village sim Animal Crossing: New Horizons sold What we are seeing here is not a seismic shift, so much as a wave of larger numbers of consumers than ever capitalizing on one of the greatest superpowers of gaming: socialization without physicality.

Given that will still very much be defined by the circumstances of a global pandemic, this wave will continue on in full strength throughout the year. Despite starry-eyed speculation around gaming increasingly going VR, we will not be seeing a dramatic surge in these platforms in The reason is that virtual reality is in its own uncanny valley - the aversion, in this case, is not a robot posturing to be human that is pretty realistic but not quite human enough to be uncreepy in the process , but rather a game experience that is all-encompassing, but not quite unobtrusive and high quality enough to be deeply immersive.

While mega-hit franchises like Half Life making their VR debut with Alyx this past year popped usership, we are still a ways away from mainstream adoption in Though technology is getting very close to cresting the proverbial hill of this valley, marketers are better served focusing on the fundamentals of more ubiquitous platforms than VR for a far greater return on time and investment at this stage in the game.

The opportunity present within is to get off the sidelines and into the game, as the experiences for consumers have never been better nor have the touchpoints for marketers been more numerous.

The Agency Showdown brought together 32 teams from our agency partners in a head-to-head in a virtual Call of Duty: Mobile esports tournament. Missed any of the action? Catch up on the best plays and epic hits.

The LGBTQIA community is exceptional, and the space they inhabit within the gaming world is no different. LGBTQIA gamers stand apart from other gaming audience groups, especially when it comes to gamer identity, motivations for playing and engagement.

Taking a closer look at LGBTQIA gamers reveals the key role they play in the gaming community as well as the diversity of the gaming audience as a whole. This is in part due to the fact that LGBTQIA gamers start gaming at an earlier age.

Gamers who engage with video games at an earlier age are more likely to identify as a gamer, and on average, LGBTQIA gamers started gaming at 22 years old, compared to 28 years old for heterosexual and cisgender gamers.

In general, LGBTQIA motivations for gaming are of a deeper psychographic and emotional connection to the content of gaming, beyond the enjoyment they get out of the mechanics. The fantasy and creativity that gaming can provide are a gateway for LGBTQIA gamers to connect with narratives and characters outside of their physical world.

It provides a sense of escapism as well as an outlet for self-expression. Simulation and role playing games are the two genres that LGBTQIA gamers enjoy playing more than heterosexual and cisgender gamers, and both of these genres provide the opportunity for further exploration of worlds and ideas beyond their day-to-day lives.

There is a strong correlation between the motivations of LGBTQIA gamers and their interest in these specific genres. Namely, LGBTQIA gamers are more likely to watch other people play video games online and to consume content or news about video games. This is especially evident with people who play games such as Overwatch, which features several LGBTQIA characters.

This audience segment is proud to identify as a gamer and sees gaming as something which delivers value, creativity and connectivity.

And like all gamers, LGBTQIA gamers are diverse, helping to remind us that there is no such thing as a typical gamer. LGBTQIA was defined by those who did not identify as cis, did not identify as heterosexual, or both. In recent years gaming has emerged as an entertainment channel in its own right, one that is enjoyed by all members of the household.

How do dads, who represent a highly desirable audience segment for advertisers, fit into the gaming landscape? They are also some of the most engaged gamers, spending over 35 hours per week gaming, whether it be playing games on mobile, PC, or console or streaming esports leagues.

They report spending over 6 hours more per week playing video games than other male gamers and are more active than male gamers across multiple gaming platforms on a weekly basis.

They are more likely than other male gamers to rate gaming as their favorite hobby, behind films and TV. Compared with other male gamers, they are also more likely to report being emotionally moved by events in games and being able to identify with the characters in games, again highlighting the depth of engagement across the gamer dad audience.

Gamer dads are more likely than other male gamers to enjoy the social interaction features within video games, as well as playing games with other players.

Battle Royale games, a form of online multiplayer game, is popular with gamer dads and allows them the opportunity to interact with others. Also popular are action and adventure titles, as well as action RPG games.

They are more likely than other male gamers to watch others play video games online, and attend or watch an esports event. Furthermore, over half of gamer dads consider esports the future of competitive entertainment.

This all presents even more opportunities for brands to connect with them. As brands and advertisers increasingly understand the diversity of the gaming community, so too will they better understand the opportunities to connect with highly desirable and engaged audiences in ways that are meaningful and effective.

This report compares two audience segments within our research: Males with children under the age of 18, i. The idea that video games are only played and enjoyed by men is a common misconception when it comes to gamers, fed in part by the stereotype of gamers as young headset-wearing males playing in their parents' basement.

The discourse around women and gaming has typically focused on mobile phones. Images in the media reinforce the idea that mums are a particular kind of player, usually women playing casual games in their downtime.

In these stories, their gaming was a novelty, and they certainly were not considered to be part of the broader gaming community. Research from Activision Blizzard Media revealed that over two-thirds of moms play video games. Yet of this group, only 48 percent of mom gamers actually describe themselves as gamers.

Over 90 percent of gamer mums play mobile games at least weekly, and about 74 percent play mobile games daily. The majority of gamers are playing on mobile and at least one other platform console or PC.

While some moms, particularly mobile-only moms, see gaming as a mostly solitary activity which they enjoy playing on their phone, others view it as a social activity that helps them stay close to their family and friends.

Multi-platform moms are connected to other players inside and outside of their homes. Gaming represents a unique opportunity for brands to tap into the key household decision-makers when they are highly engaged, receptive to advertising and in a positive mindset.

Increasingly, brands are becoming aware of the value of the gamer mom audience and the accessibility to reach and influence this core consumer.

The online-based study surveyed 4, gamer moms and 3, non-gamer moms, split equally across the United States, United Kingdom, France, and Germany. The methodology, questionnaire and analysis were conducted by Alter Agents.

The recent boycott of ad spending on Facebook and other social media platforms by major brands has once again brought the issue of brand safety to the forefront. The upcoming US election, lack of policy around misinformation from social media giants, and the seemingly endless negative news cycle on mainstream media publications has created an almost perfect storm when it comes to concerns around brand safety in the digital age.

Intuition suggests a positive association of the content within a particular app or platform makes users more receptive to brand messaging. Brand safety means more than just boycotting the big social media platforms or avoiding negative news coverage. Respondents had to agree or disagree whether an association fit with an app or platform with 4 seconds of it being displayed.

What makes a gamer a gamer? The platforms they play on? Their motivations for playing? Swept up in a cloud of stereotypes and out-of-date cliches, the true depth and diversity of this audience is not often realized.

Less than half said yes. The advancement in technology means it has never been easier to play - smartphones allow us to have a gaming console in our pocket while online gaming has never been more accessible.

Gamers are portrayed as either mobile or console players, casual or hardcore, first-person shooter or puzzle gamers. But this approach means gamers are often portrayed as one-dimensional, fitting neatly into pre-conceived notions and stereotypes.

They can quietly revel in the sense of achievement gaming offers, while also enjoying the social connection that comes from playing with friends. And they can rush to buy the latest gaming release while simultaneously refusing to call themselves a gamer.

While this audience does exist, it is far from the majority of gamer types that were identified. Instead, we are introduced to a whole spectrum of players who, while united by the enjoyment and fun gaming offers, have different motivations and need states that gaming satisfies.

Gamers are multifaceted and oftentimes misunderstood. By establishing a deeper understanding of the different gamer personas that make up this global audience, marketers can better target and engage with these highly valuable consumers.

Ad recall impact was highly effective, resulting in strong double-digit growth. Additionally, the Interactive End Card included a clear call to action, encouraging users to visit the Tesco website. Moreover, a sound-off, friendly strategy with on-screen callouts ensured that key messaging was visually communicated to users who may have had their audio off.

As a result, the campaign delivered across all measured brand metrics. Ad recall saw a strong double-digit lift. Industry leaders convened at the annual IAB UK Gaming Upfronts to discuss the state of gaming and how advertisers can continue to engage this growing channel.

This presents a tremendous opportunity for marketers, who have increasingly leaned into communal platforms to share their messages and reap the benefit of a tuned-in audience. In addition, with the multitude of ways that brands can enter the gaming ecosystem, they should be looking for insights to inform strategy and capitalize on the social effects of the game.

The creative ads provided an interactive opportunity for users to play a game, as well as offering a more unique gifting experience vs.

the standard Rewarded Video. The Match-3 Playable ad, on its own, drove a significant full-funnel lift across both Awareness and Purchase Intent. Additionally, the Brand Integration drove incremental impact and expanded campaign reach.

As a result, Pringles saw tremendous success across all measured brand metrics. Layering the Match-3 Playable with a Brand Integration produced a combinatorial effect that drove incremental impact across all three metrics.

On March 8 and 9, , gaming and advertising leaders convened for the second annual IAB Playfronts — a marketplace dedicated to advertising and partnership opportunities in the gaming industry.

The event, now spanning two days, showcased presentations highlighting industry trends, consumer insights, and creative opportunities for brands to create meaningful and innovative ad experiences within the gaming channel.

Their presentation highlighted the impact and perception of quality gameplay experiences, focusing on what premium advertising experiences look like within established game titles and franchises, and why context is important for both brands and players. AAA, high premium titles, things that are household names like Call of Duty or Candy Crush.

People tend to keep coming back to these games, because they know they will provide a consistent experience and something they know will fulfill the needs they are looking for when they go to games. We partnered really closely with our game studio and Prada Candy to make sure this was done in an authentic way that brought both brands together in the right way.

What elevates established gaming franchises and much-loved titles over others is the premium nature of the gameplay experience, from high quality audio and visuals to compelling storytelling to carefully crafted game mechanics.

For an advertising experience to be welcome and effective, it requires the same level of quality, attention, and details so that it remains authentic to the game environment. When it comes to results, ads with strong creative branding, sound-off approaches, vertical formats and shown at high-frequency are among the best performers.

But why? It refers to campaigns or creative assets that include some clear brand elements. This suggests that longer ads with concise messaging are more effective.

Additionally, one of the most influential factors in ad recall is frequency, implying the importance of maintaining a higher view frequency for better results. As always, it's about staying adaptable, innovative, and audience-centric in your approach.

A new study we conducted with Alter Agents revealed that partnering with fans' preferred gaming IPs significantly boosts a brand's perceived uniqueness, creativity, and innovativeness.

By leveraging the deep connection and engagement that gaming IP fandoms offer, brands can create powerful synergies, strategic ad placements, and seamless brand integrations that yield substantial value and opportunities.

These fans are not just players but also active community members who often engage in discussions, share content, and generate buzz around the games they love. Advertisers can tap into this highly engaged audience, creating a meaningful connection that goes beyond traditional advertising.

This measurable halo effect can enhance brand image, increase brand recall, and influence purchase decisions. For example: Candy Crush Saga demonstrated a strong 'halo' effect for Consumer Packaged Goods CPG and Quick Service Restaurant QSR brands. Brands can become part of the gaming narrative, offering immersive experiences that stand out from traditional ads.

This not only increases the ad's effectiveness but also enhances the overall player experience. Advertisers can use this knowledge to create targeted campaigns that resonate with specific segments of the gaming community, increasing the relevancy and effectiveness of their ads.

For instance, Call of Duty: Mobile fans are more likely to perceive a brand as high-quality if it's advertised within the game. This can generate organic, word-of-mouth marketing for brands, amplifying the reach and impact of their advertising efforts.

In addition, the social element of gaming fandoms amplifies the reach and impact of these advertisements. Fans often share their experiences, including in-game ads, creating an organic, word-of-mouth marketing chain. Understanding player behavior and preferences allows us to offer a more personalized ad experience, improving the effectiveness of in-game mobile advertising.

This can include co-branded merchandise, in-game items, events, and more. Such collaborations can deepen the brand's connection with the gaming community and create additional revenue streams. Of all gamers, 2-in-3 have been gaming for over 10 years, while 1-in-3 have been gaming for more than 20 years.

The strong fandom for our games translates into greater brand affinity, purchase likelihood, and other key metrics. This can increase brand awareness and position the brand as innovative and forward-thinking. The closer a brand aligns with games the more value it can derive from the positive halo effect.

This is particularly true for games like Call of Duty: Mobile, which has a dedicated fandom that is likely to evangelize both the game and the brands associated with it.

The unique pairing of brands with our games and the strong fandom they enjoy creates a halo effect that can be leveraged by brands for greater affinity and purchase likelihood.

We plan to continue our research to further understand and quantify the impact of our games on brand perception and affinity. This speaks to the power of fandom in the gaming world, making for effective in-game advertising and fostering communities where passion and loyalty drive engagement.

This leads to increased message retention and transforms the typical ad experience into something more meaningful. The inherent loyalty within these gaming communities also breeds trust, making ads that are seamlessly integrated into the gaming experience more likely to be viewed as valuable content rather than distractions.

By partnering with popular gaming IPs, brands can significantly boost their perceived quality and creativeness. This leads to increased brand affinity, purchase likelihood, and other key metrics that drive brand growth.

As the gaming industry continues to expand and evolve, brands that can effectively leverage this dynamic landscape stand to reap substantial rewards.

The key lies in understanding the unique preferences of gamers and creating meaningful, immersive ad experiences that resonate with them. In a world where traditional advertising methods are losing their effectiveness, this approach offers a fresh, innovative way to connect with consumers and grow your brand.

In this role, he oversees strategic research initiatives focused on the influence and opportunity of gaming to advertisers worldwide. Before joining Activision Blizzard Media, Antonio was a Senior Research Analyst at NPR, where he concentrated on brand insights through the lens of digital audio sponsorship experiences.

Antonio holds a Bachelor of Science in Business Administration from the American University, Kogod School of Business, and is based in Los Angeles, California. Antonio is a lover of live music, the visual arts, and is on a hunt for the best Creole spot in town.

The idea is simple: great game experiences offer great marketing experiences. To brands, successful in-game mobile advertising campaigns occur when creativity and strategy are in perfect balance, backed by a deep understanding of gaming experience, gamers themselves, and the ad formats they respond to.

The first best practice is aligning your creative ideation with the desired outcomes before anything else. Understanding the campaign's objectives and KPIs is vital for shaping the creative format towards the brand's goals. By leveraging the device's native hardware with mobile-first interactive nuances such as swipes, taps, wipe aways, and other actions.

All of these creative elements combined help to drive meaningful experiences with advertisers who are not familiar with the mobile landscape. This can foster conversion, affinity, and brand lift for advertisers. By focusing on interactive and playable formats that players opt-in to, advertisers can create a value exchange that keeps players engaged and receptive.

This applies to all kinds of UX, too. Even subtle tweaks such as adding animated infographic icons so that it's very obvious for the player to engage can boost interactivity metrics.

Down states or animations for any element that is tappable or swipeable from the onset of the experience inspires players to engage for their own fun surprises. Offering unique, unlockable content, such as character bios for entertainment campaigns or discount codes for retail, can significantly boost engagement.

It's also essential not to present users with CTA's during any moment where the user is exposed with elements where the primary focus is engagement. This goes back to KPI's, and if your secondary KPI is click-throughs the user should only be presented with the opportunity in the resolve of the experience.

Instead, elevate your content with animations and artwork, and take advantage of auto-scrolling features to keep users engaged. Replay metrics are a valuable tool in assessing ad effectiveness.

If your playable ad is enjoyable, players who replay it are more likely to purchase or experience positive brand affinity.

By enhancing simple key art with elements like cinemagraph animations and particle effects, ads can in turn feel more native to the tonality of both the platform and advertiser. These aspects are crucial for marketers' success. A consistent brand narrative throughout the campaign, coupled with a sound-off strategy incorporating subtitles, closed captions, and text callouts, can amplify your message's impact and improve ad recall, awareness, and favorability.

Our analysis confirms this, showing that strong creative branding led to a three-percentage point increase in Ad Recall and a one-percentage point increase in Consideration, while sound-off strategies consistently outperformed no-sound strategies.

These factors contribute to higher upper-funnel metrics, outperform horizontal ad formats by four percentage points, and lead to greater mid-funnel metrics than extremely short ads, respectively. Also, frequency has emerged as a critical influencer in ad recall.

As such, a second video or static ad will best get the point across. When launching a new product, and educating audiences is the goal, a more involved, tactile interactive or playable ad is best suited.

And the list goes on. Every decision you make in the creative process should align with your goals. This approach will ensure you create engaging, effective in-game mobile ads that drive results and enhance the user experience. After all, in the competitive landscape of the mobile gaming ad industry, creativity is the secret sauce that makes your brand unforgettable.

Your average video game enthusiast, football viewer, and rock music aficionado have more in common than you might suspect. Put simply, fans are those that find common ground and community with others through a shared passion.

The same underlying phenomenon draws thousands to assemble in arenas or millions to an online lobby for a game — community, and in some cases a sense of identity, can form through a common connection to any media with which we actively and frequently engage.

Fandoms are formed around media that are uniquely affective as in, stirring emotions , which in turn can be very effective as in, yielding results for savvy marketers.

In particular, video game fans are often seen as uniquely passionate because fandoms thrive where fans can engage with media in a participatory manner. It follows that media which is interactive by nature would be uniquely attractive to fans.

Moreover, the stories, characters, and settings of these interactive worlds can take on meaning for fans not unlike a popular movie or comic book, be it through a sense of nostalgia or the fact that players have been given agency within these virtual worlds.

While new IP is risky and difficult to launch, many video games have existing fandoms that are already well established. Critically, and in a shift from how video games were represented by TV and movies in earlier decades, these shows stayed true to the source material of the games.

By respecting the essential elements of these games that fans could identify with, the TV and movie producers were not just catering to fans but leveraging the power of what made these games successful in order to produce new, uniquely successful forms of media.

While leveraging media with established fandoms allows for the passion of these fans to be tapped, there is a risk that running against the interests of fans can yield a negative experience.

Marketing in video games has sometimes been viewed as risky for this very reason — video game fans have been seen as particularly passionate, and therefore unwelcoming to outside interventions or interruptions.

Similarly, marketers assessing opportunities within gaming should recognize the power of the fandoms therein — by respecting the passion of the players, and integrating with the game in a way that complements rather than intervenes with the game experience, these passions can become a strategic asset rather than a liability.

Compared to non-fans, Call of Duty: Mobile fans were also 3x more likely to think a brand was premium if it advertised in the game.

There, we took to the stage to further educate advertisers and brands on the power of gaming in reaching engaged audiences. The bar for premium is high, but the payoff for brands is clear. Players have expectations of how they want experiences to be—how they want it to look and feel—and brands should be committed to meeting them where they are.

That's gonna be the case of anyone in this room to justify divestment from tried-and-tested traditional media channels, which are often less measurable in terms of direct action. When executed effectively and seamlessly integrated into gameplay, marketing efforts have the potential to engage this highly attentive audience when their focus is fully dedicated to the game.

The power of fandom took center stage during Advertising Week NY , as brands, marketers, and gaming industry leaders came together for a compelling session led by Activision Blizzard Media on how to leverage the passion of gaming fans. This shared passion fosters a sense of community and identity, creating a powerful emotional and social connection that brands can tap into.

This is particularly potent within the gaming industry, where fandoms thrive due to the interactive nature of games, the rich narratives and characters, and the agency players have within these virtual worlds.

The key, as noted during the session, is to respect the passion of the players and integrate with the game in a manner that complements rather than interrupts the gaming experience. The first step is to start with the beloved IP that exists within the current gaming landscape and understand how brands can positively influence the fan's experience.

This shared enthusiasm for games creates a sense of community and identity, which, when tapped into effectively, can yield significant benefits for brands. It emphasized the emotional and social connection that fans have with their favorite games, characters, and narratives, which can be harnessed to enhance brand affinity.

However, it's crucial to balance this with respect for the fans' interests, as going against them can lead to negative experiences.

Brands need to seamlessly integrate into the gaming environment in a way that complements rather than disrupts the gaming experience.

This includes using the popular IP within the gaming landscape to positively influence the fan's experience. The research shared highlighted that fans perceive brands that advertise within games as more credible and premium.

As gaming continues to grow, this engagement will become increasingly important. To stand out among mobile gamers, advertising needs to successfully replicate the satisfaction and immersion that players have come to expect from their gaming experiences. In response, advertising strategies have evolved beyond traditional methods, leading to significant opportunities for brands who understand the expectations of mobile gaming audiences.

These elements not only amplify user engagement but also significantly enhance the overall user experience. Striking a balance between ad effectiveness and a satisfying gaming experience is key—ads should be short, relevant, and preferably rewarded.

Data and analytics play a pivotal role in understanding player behaviors and expectations. Meeting these expectations positively impacts the gaming experience, making ads more immersive and even welcomed when executed well.

Satisfying these expectations is crucial for ensuring audience satisfaction and enhancing ad effectiveness.

The success of mobile gaming ad campaigns hinges on partnering with a reputable game studio and meeting players' expectations for premium ad formats. But not all games or studios are created equal. Players consider graphic quality, enjoyment, and challenge when choosing a premium mobile game, with thoughts on the accompanying ads also influencing their choice.

Regular updates, new content, and strong community support further contribute to the appeal of premium games. By integrating well-crafted and relevant advertisements, the game maintains its high-quality appeal and keeps players engaged. Consequently, premium games demand premium ad experiences to create a cohesive and captivating atmosphere, ensuring both the game and the brand leave a positive, lasting impression on players.

Incentivized ad options, like offering in-game rewards or access to premium content, can also boost customer acquisition and retention.

Our research shows that the most common reason mobile gamers play is to pass time, followed by having fun. Puzzles provide players with an engaging and mentally stimulating experience that can easily fit into the spare moments of their daily lives.

Additionally, the diverse range of puzzles in these games cater to different skill levels and preferences, making them accessible to a wide audience. Working with esteemed developers provides access to a highly engaged audience, increasing the likelihood of ad campaigns resonating with players.

It has become an emerging topic of conversation for marketing departments reassessing budget allocations. They are now seizing any opportunity to engage with it throughout the day, and for gamers, gaming is besting all other ad-supported entertainment. It is second to Social Media only in the early morning hours.

com to learn more. Buzzwords like the metaverse, NFTs, and blockchain were, of course, present, but the focus of the day remained on how games can successfully and authentically activate in the gaming space and reach the highly-engaged and valuable gaming audience.

Although gaming may be presumed by those new to the industry as an activity engaged only during prime time hours or limited to traditional gamer stereotypes this report details how gaming for all audiences is now a key part of people entertainment consumption. Gaming is emerging as a new opportunity for brands to align with their target audience in new and compelling ways.

Gaming has proven to be an incredible platform for premium audience engagement and immersive advertising. Our focus is to highlight the numerous benefits of in-house creative teams in the gaming arena that simplifies brand engagement by eliminating the need to manage multiple entities or juggle different priorities.

Their unparalleled understanding of player experiences across often numerous game IPs makes them adept at converting a brand's vision into enticing in-game experiences. Saltar al contenido. Seleccionado: eCuatro Transformando la Experiencia….

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