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Please enable Cookies by changing your browser options. Toggle Navigation. About About News News Forums Forums Support Support Support Support Manage Game Account Manage Game Account Shop Shop Current Expansion Current Expansion Supporter Packs Supporter Packs Previous Expansions Previous Expansions Become a VIP Become a VIP Special Offers Special Offers Corsairs of Umbar Corsairs of Umbar Play Free Already have an account?

Download the game. About About News News Forums Forums Support Support Support Support Manage Game Account Manage Game Account Shop Shop Current Expansion Current Expansion Supporter Packs Supporter Packs Previous Expansions Previous Expansions Become a VIP Become a VIP Special Offers Special Offers Corsairs of Umbar Corsairs of Umbar Already have an account?

Play Free. Hide Benefits Comparison Show Benefits Comparison. Log into the game. Open the store by clicking the "Store " button. Click on " Become a VIP" in the top menu. Choose the subscription option that best works for you.

Click the Currency button of the plan. Choose your Payment Method. If you don't have a payment method on file, enter your billing information, and click "Pay Now". You'll have confirmation that your payment for your subscription went through. You're now a VIP!

Please feel free to join us on Discord -  discord. All positions at Rustafied are volunteer. If you would like to apply to join our team, you can submit an application for the next round of on-boarding here - www.

For ban appeals and VIP support, you can support a support ticket here - www. Bugs has assembled a team to handle most of the issues that you may come across and can be resolved by submitted a support ticket here - www. You can also find Bugs in our Discord though note that his DMs are closed.

We do not offer transfers. If you would like access to a different Rustafied server, you can purchase VIP for that specific server. If you would like access to all the servers within a specific region, we recommend you look into the region passes.

If you are interested in purchasing VIP for another player, you may do so by entering their Steam ID 64 at checkout. If you know you entered your Steam ID incorrectly, please submit a support ticket with your correct Steam ID 64 so we can fix this for you. VIP becomes available as players cancel or no longer renew their existing subscriptions.

We do not have a notification system for when it comes back in stock. Come back from time to time and refresh the store page as we update our stocks frequently.

We appreciate the interest in VIP, however, VIP slots are limited to ensure a healthy balance of players and the server performance is not degraded. Due to VIP being a digital service, we do not offer refunds and you can cancel your subscription at any time.

You must cancel your subscription before it renews for a subsequent month in order to avoid being charged for the next month's subscription fee. If you have issues with your VIP or need assistance with canceling, please submit a support ticket here - www.

VIP is a monthly subscription which can be canceled at any time. If you purchase VIP, you can cancel immediately afterwards so you will not be billed for the next month. You will still retain VIP for the month you paid for.

You would simply not be billed the next month. You can cancel renewals for your VIP at any time by following the instructions listed below. You can also send a support ticket from the account you made your VIP purchase with and we can cancel it for you. Step 1: Go to Manage Purchases and click "Manage" to the right of the VIP slot you wish to cancel renewals for.

If you used a Credit Card to purchase your VIP you may now skip to Step 5. If you purchased VIP with PayPal continue on to Step 2. Step 3: Click "Cancel" on your PayPal subscription on the top right. The page will now take a moment to refresh itself. Step 4: Once the page refreshes you'll see an "x" next to your subscription on the top left.

If there is now an "x" click "View" on the right. Once your VIP expires, you will no longer be able to resume your subscription if you change your mind. That should do it! If you need further help please submit a support ticket at www. An email or phone request to cancel your account is not considered cancelation.

You can cancel your account at any time by following the instructions above or by submitting a support ticket request from the account that you used to purchase VIP with. We do not offer a one-time payment to skip queue. VIP is a monthly subscription which can be cancelled at any time.

If your VIP has expired, you will no longer be able to reactivate the VIP slot. You will need to purchase a new VIP slot. If slots are currently sold out for that VIP, you will need to wait till it comes back in stock.

If you are currently in queue, you will need to exit the server queue and rejoin. Please submit a ticket so our Support Team can resolve your issue as quickly as possible - www. Your VIP will automatically be active after purchasing. If this doesn't work, wait one minute before retrying.

If you are still unable to skip the queue, please submit a support ticket - www. VIP does not exempt you from our server rules so please make sure to follow them to ensure you do not get banned from our servers - www.

Sometimes a payment takes time to process. Payments can be delayed for all manner of reasons for example, PayPal holding the funds and are typically outside of Rustafied's control. Occasionally our payment processors will flag certain transactions to verify that it is not fraudulent.

Conversely, social casinos continuously had to optimize all facets of their business to continue growing. This optimization has led to the development of many features and tactics that can benefit Real Money gaming. Providing progression serves many valuable purposes in games.

First, it gives people a reason to play, they want to keep moving forward. Even in Real Money gaming, studies have shown over 65 percent do not play to win money, thus progression will appeal to the majority of these customers. Progression also prevents churn. Loss aversion is a very strong driver of behaviour , people do not want to lose something they already have.

The endowment effect also explains that they will also overvalue it. In addition to reducing churn, progression increases engagement. Players want to complete as many levels as quickly as possible.

If there are outstanding levels, they will want to reach them as they will want to finish everything open. Progression also is a strong monetization driver.

Candy Crush is a great example of a game genre that did not monetize but by adding progression King. com was able to create a billion-dollar franchise. Progression prompts players to want to keep playing even when they are out of chips, so thus depositing more, and to play at higher stakes, increasing their bet size.

In the Real Money casino world, where players will often jump between casino offerings to capitalize on the best promotions, progression creates loyal and valuable customers.

Social features are another strong behaviour driver that has largely been perfected by free to play games. Social interaction is a core value for customers, driving success across many industries. While many features satisfy base needs, social interaction appeals to a higher need and thus people are willing to pay more for it and less likely to give it up.

The success of Big Fish Casino, and more recently Huuuge Games , shows how social features can create a unique and very profitable market position.

Outside of the casino space, Clash of Clans is a great example of social features driving billions in revenue. There are many different types of social features that Real Money casino operators can implement, with some of the most successful including:.

Some of these features will work better in certain products than others but a mix of these features will not only create bonds with your players but amongst your players.

Social casino developers provide a much cleaner and smoother user interface UI and user experience UX than real money gaming companies. Players can quickly start playing and there is virtually no learning curve.

It is easy to navigate in the product, take advantage of offers and understand every offering. Real Money, conversely, often overwhelms the customer with choice, increasing the cognitive load.

This problem is not only in the lobby but in the products, betting options are often very complex and confusing. Overall, social gaming companies create an experience much more consistent with customers expectations in While Real Money gaming companies are great at hosting and managing their VIPs, social game companies are much better at giving them incentives and rewards in product.

Virtually all social casinos have an in-game VIP system, where the more VIPs play, the more privileges they earn. This type of automated system provides continuous reinforcement and reminds VIPs why they want to remain in their favourite product.

Within the past year, social casinos have become very adept at creating events that boost engagement. It could be the December Challenge or the Race to the Mountain Top, but in effect it is a collection of challenges and specialized content that is available for a limited time. Often the player has a chance to win an item s that is only available by completing the event and will not be available again, creating an incentive both to participate and to visit the game regularly so they know about the events.

These events also break the monotony of playing the same games repeatedly. Finally, they can provide an incentive to try new slots or mechanics.

The most successful social games are now running at least one event daily and this practice can be replicated in the Real Money world.

A regular schedule of events increase loyalty, engagement and monetization. I, and many others, have written multiple times on how important VIPs are for free-to-play games but one area that is opaque is how do you get VIPs. Given the importance of VIPs, many think the road to success is stealing VIPs from competitors.

This technique works in land based casinos, to a degree, and some other industries, but should not form the foundation of your efforts.

You will be disappointed in the number of VIPs you can steal and will find that overall your game is deficient. Instead, you need to focus on creating VIPs, as that will ensure long-term success. Surprisingly, however, this strategy fails to have a higher ROI than traditional user acquisition, where you cast a wide net.

VIPs love the game they are already playing The first reason that it is very challenging to win over VIPs is that, by definition, they love the game they are currently spending in.

They are VIPs because they are highly engaged and thus willing to spend liberally. A typical new product has to be 9 times better than an existing product to win over a customer. A VIP is going to be even more committed to the existing product, so your game will need to be 10X or 20X better to prompt the VIP switch.

It also has to be better in areas the VIP cares about because their needs are already served with their current game. All games are different Unlike with some businesses, all mobile and social games are different. While players and developers often lament the copycat nature of the industry, there are no identical products in the market.

It may just be a different theme or user interface, but there is a difference between games. In social slots games, everyone has different slot machines. In match-3 games, there are different themes and animations even in games that are largely the same.

In land-based casinos, most high-end casinos have the same slot machines. With department stores, most stores targeting the affluent will carry Gucci. Thus, a VIP at an MGM casino is likely to go to the casino for a game they can play at Caesars or a customer at Nordstrom can find the same product at Nieman Marcus.

Conversely, it you love the slots in Hit It Rich! Your spender is not my spender One thing that has surprised me in the mobile game space is that a spender in one game probably will not spend in another.

I have been part of or around multiple initiatives in major mobile gaming companies to move spenders and VIPs to other products. Sometimes we have tried because the games were being phased out or we thought they would continue spending in the existing game and start spending the new game.

All of these efforts have failed. They have not failed due to cannibalization but almost always there has been no correlation between spend in one game and spend in other games. This surprising result is probably due to the reasons a person monetizes in a particular game.

As discussed above, someone will spend in a game because they really love that game. They are not spending to spend, they are spending to enjoy. Thus, they are no more likely to fall in love with the new game than any other non-spending player. How you should build your VIP base. If winning over VIPs will not drive your VIP revenue, you need to create your own VIPs.

Having a strong VIP base is critical to a successful game, and like most things that drive success; it requires hard work. These efforts range from developing products focused on fostering VIPs, treating your VIPs right and acquiring players most likely to become VIPs.

Building products to create VIPs People become VIPs because they love your game, so you have to create a product with something for them to love. If your game is a weak copy of the market leader, why should they spend in an inferior lookalike unless you are competing on price, which does not work in mobile gaming.

Instead, you need to give players something unique so the 0. Give players unique content that they cannot find anywhere else, if you are in social casino, that means slot machines that are unlike your competitors.

Also, give them features that reward a huge commitment. Love is mutual, and if you are asking for their commitment you must reciprocate.

Rather than having some superficial features that get boring after a few hours or days of gameplay, make very deep features that only a few players may ever get through but gives those few VIPs an incredibly deep and fulfilling experience. Create an in-game VIP program that shows VIPs they are important and advancing.

Airlines were the first to roll out frequent flyer programs; you need to have a program focused on rewarding your top players. A few months ago, I wrote about how to create a top in-product VIP program and the key is creating compelling differentiated benefits and experiences.

Treating your VIPs right The second critical element in building a strong VIP base is to have an effective VIP host program. VIPs are very valuable hence the V in VIP and you need to treat them properly. Many game companies have treated a player who never spends exactly the same as someone who spends thousands.

The cost, however, of losing someone who is a great customer is huge so the ROI on investing in keeping this player is also very high. A good VIP host program will proactively deal with its top customers, ensuring they are happy and anticipating problems before they arise.

If someone loved your game at one point, there are likely still elements of the product they love. Rather than focusing on bringing in new players, also focus on bringing back your VIPs. If you have good VIP hosts, one of their priorities should be to bring back players.

Spending part of your user acquisition budget to reacquire churned VIPs is likely to generate higher returns than hunting for new ones. Adding features or content that your VIPs wanted, and then letting those who left know what you now have, is often a better investment than creating generic new features.

You need first to recognize what it is about your game that VIPs love. I have found it very helpful to understand what is your North Star metric , the metric that indicates if a player will become a VIP i.

makes three purchases in their first seven days. You can then optimize your paid user acquisition on players that achieve this North Star metric, even moving to a CPA model where you only pay though pay much more for players who perform this action s.

You can also run lookalike campaigns that target players who look like your VIPs. Unlike targeting players who look like VIPs of competitors, your VIPs love something in your game and if you find similar players, there is a high likelihood they will also love it.

Instead, you need to focus your business on creating a VIP receptive product. From the product development to your marketing, you need to create a holistic experience that appeals to the customers who will drive your business.

Key takeaways VIPs, less than 0. You should focus on building a game that gives people something unique, something they can love, so they will become VIPs. In , if you are not delivering a personalized customer journey in your game or product you will fail.

Personalization, for marketing, for customer experience, for CRM, for almost everything, is the current buzzword but it is still rare that companies have a comprehensive plan to create a personal experience.

Personalization is critical not only to a great customer experience but also to optimizing efficiency. Realistically, you are not going to have one-to-one personalization on day one, so you need practical planning to create a personal experience. If you initially communicate differently with these segments, you will see an increase in overall ROI.

You also need to leverage the data you have on customers beyond the typical events. They noted whether the customers preferred slot or table games, if they participated in gaming tournaments, if they most often came midweek or on the weekend, how often they redeemed offers when they came, what type of entertainment they preferred, which channel of communication they preferred, and a host of other factors.

They used these implied preferences as inclusion and exclusion rules in campaigns. By excluding customers from programs that they had no chance to respond to based on their past behavior, they significantly improved response rates and cost savings.

As alluded to above, you do not need to create hundreds of micro-segments initially but you do need to determine which segments you should invest in. Non-loyal customers represent a particularly attractive segment to target, as this is where you have the biggest opportunity to win market share.

In gaming, this creates opportunities, especially in the social and real money casino spaces, where players normally play three to five competitive apps. Another segment rich with opportunity is defectors. This practice created lower churn and more value from this segment.

I have written multiple times about VIP, and you need to ensure your personalization extends to giving VIPs a very special experience. This includes making sure you not only identify VIPs who make a large purchase in one product or in Caesars case one property but the ones who have the highest lifetime value.

For an online company, the key is looking at number of transactions and adding across products to get the best picture of who your true VIPs are. You then need to treat VIPs in one product as VIPs in all your products. One of the biggest failures of personalization is when a VIP in one product or one retail location then goes to another and is treated as a standard customer.

It is not just personalizing communications that is critical but you also need to personalize all the core functions. According to Norton, personalization needs to extend to brand, loyalty and customer service. Customers increasingly want a seamless experience across touchpoints with a brand, and contact channels are often one of the greatest frustration points.

Given that you need to personalize all touch points, the one that companies most often miss is customer service. The service profit chain is not a theory but a powerful motivator and value creator. It is absolutely essential, however, to think about the holistic customer service experience and understand the interplay among various channels.

The call center and other contact channels are a valuable commodity. When personalized, CS can drive revenue and brand advocacy and provide valuable customer data. CS is also an area for innovation, as you can improve your offering through technology.

Customers may embrace technology before your company might, so CS can be a great vehicle to try new tools and channels.

To truly leverage customer service as a tool to improve personalization and the customer journey, you need to measure it at a granular level. This helps drive service improvement efficiently. You need to constantly test to ensure you are personalizing optimally. This allows companies to find the most appropriate message and to spend.

The first step is to automate the test process. If it takes months to evaluate what happened, the results become useless as the competitive landscape has changed. It is also critical to have a control group for each campaign and program. While this policy seems automatic, there is often pressure to release what you believe is the optimal campaign or communications to everyone, as you do not want to leave money on the table.

This is also a better strategy than a universal control group, which does not show you the relative performance of different marketing programs. As mentioned above, customer service is critical to personalization and measuring customer service with a significant level of granularity provides tremendous insight about the customer experience and helps identify areas for improvement.

The key to success in the current business environment is personalization, your customers expect it, and if you do not deliver they will go to a competitor. And you need to deliver not only in communication but also in customer service and VIP.

Then you need to optimize to ensure you are delivering a truly effective personal experience. This is not a secret to gaining competitive advantage, it is the cost of doing business.

The value of VIPs in social games and social casino is now a truism, everyone realizes that less than 0. This truth has driven many companies to create VIP programs and VIP concierge initiatives.

I am proud to say I built one of the first at Zynga, but in the social space the are often haphazard and do not incorporate the learnings from other industries.

Many companies create the programs with little insight into what makes a truly great VIP initiative. A new book from David Norton does a wonderful job of showing how to build a great rewards program as well as other initiatives I will write about later , The High Roller Experience.

While the value in building a rewards program is largely unquestioned, the challenge is underestimated. Norton points out that customers are on average in 18 loyalty programs, but only actively engage with about a third of them. This lack of use means that not only are companies wasting millions of dollars on programs by rewarding customers who do not value the rewards but actually incur a higher opportunity cost by not engaging many of their customers.

These unengaged customers could potentially have a huge financial impact on the company. Norton points out several keys to building a successful loyalty program. The rewards system should create a currency that customers save up across multiple session, visits, applications, etc.

and use however they want. For online and real money casinos, this currency represents a big shift, as compensation to high rollers is often subjective and disproportionally allocated to the most vocal customers.

We appreciate the interest in VIP, however, VIP slots are limited to ensure Is VIP a monthly subscription? VIP is a monthly subscription which can be canceled A plugin which allows you to add VIP slots, completely customizable VIP users have many unique features compared to free users, including: they can play as many games as they want against other players (free

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Suscripción VIP Slots - Missing We appreciate the interest in VIP, however, VIP slots are limited to ensure Is VIP a monthly subscription? VIP is a monthly subscription which can be canceled A plugin which allows you to add VIP slots, completely customizable VIP users have many unique features compared to free users, including: they can play as many games as they want against other players (free

If your Points do not arrive on the date you expect, please wait 72 hours for any delivery delays before contacting Customer Service.

Yes, the VIP membership subscription is a recurring charge, meaning that you will be automatically charged at the beginning of each billing cycle until you cancel. If you have purchased a multi-month plan, you will be charged upfront for the full amount of the plan and then at every cycle.

For example, if you purchase a three-month plan, you will be charged for the first three months and then automatically every three months until you cancel. You may cancel your membership at any time.

Once you cancel your subscription, you will retain your VIP access for the duration of the original subscription period. On the date that would have been your renewal date, the subscription will be cancelled and the account will be downgraded to Premium status.

We have updated our Privacy Policy. Please take a moment to familiarize yourself with our privacy practices. If you are a resident of California, please view our California Privacy Disclosure. JavaScript Required JavaScript must be enabled in order to view this site correctly.

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Mozilla Firefox Google Chrome Microsoft Internet Explorer Apple Safari. Cookies Required Cookies must be enabled in order to view this site correctly. Please enable Cookies by changing your browser options. Toggle Navigation. About About News News Forums Forums Support Support Support Support Manage Game Account Manage Game Account Shop Shop Current Expansion Current Expansion Supporter Packs Supporter Packs Previous Expansions Previous Expansions Become a VIP Become a VIP Special Offers Special Offers Corsairs of Umbar Corsairs of Umbar Play Free Already have an account?

Download the game. About About News News Forums Forums Support Support Support Support Manage Game Account Manage Game Account Shop Shop Current Expansion Current Expansion Supporter Packs Supporter Packs Previous Expansions Previous Expansions Become a VIP Become a VIP Special Offers Special Offers Corsairs of Umbar Corsairs of Umbar Already have an account?

Play Free. Hide Benefits Comparison Show Benefits Comparison. Log into the game. Open the store by clicking the "Store " button. Click on " Become a VIP" in the top menu.

Choose the subscription option that best works for you. Click the Currency button of the plan. Choose your Payment Method. Step 1: Go to Manage Purchases and click "Manage" to the right of the VIP slot you wish to cancel renewals for.

If you used a Credit Card to purchase your VIP you may now skip to Step 5. If you purchased VIP with PayPal continue on to Step 2. Step 3: Click "Cancel" on your PayPal subscription on the top right.

The page will now take a moment to refresh itself. Step 4: Once the page refreshes you'll see an "x" next to your subscription on the top left. If there is now an "x" click "View" on the right. Once your VIP expires, you will no longer be able to resume your subscription if you change your mind.

That should do it! If you need further help please submit a support ticket at www. An email or phone request to cancel your account is not considered cancelation. You can cancel your account at any time by following the instructions above or by submitting a support ticket request from the account that you used to purchase VIP with.

We do not offer a one-time payment to skip queue. VIP is a monthly subscription which can be cancelled at any time. If your VIP has expired, you will no longer be able to reactivate the VIP slot. You will need to purchase a new VIP slot.

If slots are currently sold out for that VIP, you will need to wait till it comes back in stock. If you are currently in queue, you will need to exit the server queue and rejoin.

Please submit a ticket so our Support Team can resolve your issue as quickly as possible - www. Your VIP will automatically be active after purchasing. If this doesn't work, wait one minute before retrying. If you are still unable to skip the queue, please submit a support ticket - www.

VIP does not exempt you from our server rules so please make sure to follow them to ensure you do not get banned from our servers - www.

Sometimes a payment takes time to process. Payments can be delayed for all manner of reasons for example, PayPal holding the funds and are typically outside of Rustafied's control.

Occasionally our payment processors will flag certain transactions to verify that it is not fraudulent. We will need you to provide us with further information to complete the transaction. If this is the case, you will receive an email from us asking for further documentation. If you are unable to provide us with the documentation within 24 hours, your transaction will be cancelled and the funds will be released.

You will see the funds back to your account within business days. Note that if you reattempt payment, it will continue to flag your transactions until the required documentation is provided. If you need additional assistance or have any questions, please submit a support ticket - www.

We do not offer gift cards for purchase within our store. The quickest way to receive support for VIP is by submitting a support ticket here - www. We do not frequently monitor emails so if you do submit an email inquiry, you will most likely receive an automatic response to submit a support ticket from the account that you had purchased VIP from.

It can take time to find enough evidence to ban a hacker. Our moderation team works as quickly as possible with the tools that they have to remove hackers as soon as possible. com so that our moderators can look into it.

You will get a notice if action is taken on a report you submitted. We need conclusive evidence to support all bans and this is the case with hacker associations as well. Once we have the supporting evidence, then we will issue an association ban. VAC banned players are allowed to play on Rustafied servers provided that the ban s in question are over days old.

It sucks to lose your loot and we understand your frustration. However, we do not interfere with gameplay and cannot return your loot. We currently allow teams on our Trio servers to replace one member within their group per wipe, the removed member must not be allowed to return during the course of that wipe.

Of course we also suggest you don't base near or purposely interact with your old team members again for the remainder of the wipe. To make sure you have a good team for that wipe, we would highly suggest you vet your teammates and are confident they will stick around for the long haul.

Streamers take the inherent risk of broadcasting their location and activity on Rust. That being said, we do police toxic behavior. com so that our moderators can investigate.

Note that we are not the game developers. Any bugs that make their way into the game are usually resolved by Facepunch. To report a bug to the developers, press F7 while in-game and follow the instructions that pop up. Rustafied usually does not police exploits unless they cause significant issues to the servers.

If this is the case, expect announcements to be made on our main site and our Discord - www. If you found yourself to be banned on Rustafied servers, please submit a support ticket to have your ban reviewed. Go to www. Note that one of our moderators will review your ban and depending on their availability it may take anywhere up to hours for a response.

We understand that connecting via a VPN or proxy service is necessary for some players and so we have a whitelisting functionality.

com bottom left after you log in. When whitelisting multiple accounts, we'll require you to submit a ticket for manual approval. Certain offensive language and spam is not tolerated on our servers. Our moderators may issue a mute if required and repeated infractions can lead to a toxic behavior ban.

If you believe this is an error or that your mute should be lifted, please submit a support ticket here - www. We do not interfere with the gameplay, this includes any removal of entities, doors, walls, or bases.

This is part of our vanilla experience. We let you have the fun of tearing it down and taking the goodies inside. We aim to have tickets responded to within hours.

We do not discuss bans outside of the banned individual. Please have your friend submit their own ban appeal here - www. It may be tempting to spam our Discord with messages to try and get help but not all our moderators are available on Discord. If you have an admin abuse complaint, you can send an email to rustafied gmail.

com where it will be investigated. Note that you will receive an auto-response which is setup to redirect players to the Support System. Please rest assure that your admin abuse complaint will be investigated internally.

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An Expansion is an addition to the base game, containing specific quests, items, areas, raids, landscape, and other content. Your VIP subscription includes the Standard Editions of three expansions as of April Mordor, Minas Morgul, and War of Three Peaks.

Other expansions must be purchased separately for all users, regardless of VIP status. You can see your current Points balance by logging into the game and opening the LOTRO Store to view your balance in the upper right corner.

A history of your balance changes is also available by clicking the dropdown menu next to your username in the upper right corner and selecting "History". Your VIP bonus grant will be listed as Type "VIP Monthly Bonus" in the history.

If your Points do not arrive on the date you expect, please wait 72 hours for any delivery delays before contacting Customer Service. Yes, the VIP membership subscription is a recurring charge, meaning that you will be automatically charged at the beginning of each billing cycle until you cancel.

If you have purchased a multi-month plan, you will be charged upfront for the full amount of the plan and then at every cycle.

For example, if you purchase a three-month plan, you will be charged for the first three months and then automatically every three months until you cancel.

You may cancel your membership at any time. Once you cancel your subscription, you will retain your VIP access for the duration of the original subscription period. On the date that would have been your renewal date, the subscription will be cancelled and the account will be downgraded to Premium status.

We have updated our Privacy Policy. Please take a moment to familiarize yourself with our privacy practices. If you are a resident of California, please view our California Privacy Disclosure.

JavaScript Required JavaScript must be enabled in order to view this site correctly. Please enable JavaScript by changing your browser options.

Browser Update Required In order to fully experience everything this site has to offer, you must upgrade your browser. Aphrodite: mi tragamonedas favorita con grandes ganancias y la hermosa Afrodita, pero esta no es para todos.

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El primer paso de la seguridad es comprender cómo los desarrolladores recopilan y comparten tus datos. Las prácticas de privacidad y seguridad de datos pueden variar en función del uso de la app, la región y la edad.

El desarrollador proporcionó esta información y podría actualizarla con el tiempo. Esta app podría compartir estos tipos de datos con terceros Información financiera, Actividad en apps y 2 más.

Es posible que esta app recopile estos tipos de datos Información financiera, Actividad en apps y 2 más. Los datos están encriptados en tránsito. No se pueden borrar los datos. watch Reloj. tv TV. Muy entretenido lo único mal q cuando uno apuesta fuerte ya no da oportunidad de ganar y el cerdito a fuerza hay q comprarlo para romperlo.

Esta opinión les resultó útil a 15 personas. Anuncios de entrada, salida y en premios, se pierde el interés. Esta opinión les resultó útil a 16 personas.

Es interesante el juego , pero como hace uno para saber si es cierto lo de los pagos , o hay que hacer una consignación o que hay que hacer. While players and developers often lament the copycat nature of the industry, there are no identical products in the market.

It may just be a different theme or user interface, but there is a difference between games. In social slots games, everyone has different slot machines.

In match-3 games, there are different themes and animations even in games that are largely the same. In land-based casinos, most high-end casinos have the same slot machines. With department stores, most stores targeting the affluent will carry Gucci.

Thus, a VIP at an MGM casino is likely to go to the casino for a game they can play at Caesars or a customer at Nordstrom can find the same product at Nieman Marcus. Conversely, it you love the slots in Hit It Rich! Your spender is not my spender One thing that has surprised me in the mobile game space is that a spender in one game probably will not spend in another.

I have been part of or around multiple initiatives in major mobile gaming companies to move spenders and VIPs to other products. Sometimes we have tried because the games were being phased out or we thought they would continue spending in the existing game and start spending the new game.

All of these efforts have failed. They have not failed due to cannibalization but almost always there has been no correlation between spend in one game and spend in other games. This surprising result is probably due to the reasons a person monetizes in a particular game. As discussed above, someone will spend in a game because they really love that game.

They are not spending to spend, they are spending to enjoy. Thus, they are no more likely to fall in love with the new game than any other non-spending player. How you should build your VIP base.

If winning over VIPs will not drive your VIP revenue, you need to create your own VIPs. Having a strong VIP base is critical to a successful game, and like most things that drive success; it requires hard work. These efforts range from developing products focused on fostering VIPs, treating your VIPs right and acquiring players most likely to become VIPs.

Building products to create VIPs People become VIPs because they love your game, so you have to create a product with something for them to love. If your game is a weak copy of the market leader, why should they spend in an inferior lookalike unless you are competing on price, which does not work in mobile gaming.

Instead, you need to give players something unique so the 0. Give players unique content that they cannot find anywhere else, if you are in social casino, that means slot machines that are unlike your competitors. Also, give them features that reward a huge commitment. Love is mutual, and if you are asking for their commitment you must reciprocate.

Rather than having some superficial features that get boring after a few hours or days of gameplay, make very deep features that only a few players may ever get through but gives those few VIPs an incredibly deep and fulfilling experience.

Create an in-game VIP program that shows VIPs they are important and advancing. Airlines were the first to roll out frequent flyer programs; you need to have a program focused on rewarding your top players.

A few months ago, I wrote about how to create a top in-product VIP program and the key is creating compelling differentiated benefits and experiences.

Treating your VIPs right The second critical element in building a strong VIP base is to have an effective VIP host program. VIPs are very valuable hence the V in VIP and you need to treat them properly.

Many game companies have treated a player who never spends exactly the same as someone who spends thousands. The cost, however, of losing someone who is a great customer is huge so the ROI on investing in keeping this player is also very high.

A good VIP host program will proactively deal with its top customers, ensuring they are happy and anticipating problems before they arise.

If someone loved your game at one point, there are likely still elements of the product they love. Rather than focusing on bringing in new players, also focus on bringing back your VIPs.

If you have good VIP hosts, one of their priorities should be to bring back players. Spending part of your user acquisition budget to reacquire churned VIPs is likely to generate higher returns than hunting for new ones.

Adding features or content that your VIPs wanted, and then letting those who left know what you now have, is often a better investment than creating generic new features. You need first to recognize what it is about your game that VIPs love.

I have found it very helpful to understand what is your North Star metric , the metric that indicates if a player will become a VIP i.

makes three purchases in their first seven days. You can then optimize your paid user acquisition on players that achieve this North Star metric, even moving to a CPA model where you only pay though pay much more for players who perform this action s.

You can also run lookalike campaigns that target players who look like your VIPs. Unlike targeting players who look like VIPs of competitors, your VIPs love something in your game and if you find similar players, there is a high likelihood they will also love it.

Instead, you need to focus your business on creating a VIP receptive product. From the product development to your marketing, you need to create a holistic experience that appeals to the customers who will drive your business. Key takeaways VIPs, less than 0. You should focus on building a game that gives people something unique, something they can love, so they will become VIPs.

In , if you are not delivering a personalized customer journey in your game or product you will fail. Personalization, for marketing, for customer experience, for CRM, for almost everything, is the current buzzword but it is still rare that companies have a comprehensive plan to create a personal experience.

Personalization is critical not only to a great customer experience but also to optimizing efficiency. Realistically, you are not going to have one-to-one personalization on day one, so you need practical planning to create a personal experience.

If you initially communicate differently with these segments, you will see an increase in overall ROI. You also need to leverage the data you have on customers beyond the typical events. They noted whether the customers preferred slot or table games, if they participated in gaming tournaments, if they most often came midweek or on the weekend, how often they redeemed offers when they came, what type of entertainment they preferred, which channel of communication they preferred, and a host of other factors.

They used these implied preferences as inclusion and exclusion rules in campaigns. By excluding customers from programs that they had no chance to respond to based on their past behavior, they significantly improved response rates and cost savings.

As alluded to above, you do not need to create hundreds of micro-segments initially but you do need to determine which segments you should invest in. Non-loyal customers represent a particularly attractive segment to target, as this is where you have the biggest opportunity to win market share.

In gaming, this creates opportunities, especially in the social and real money casino spaces, where players normally play three to five competitive apps.

Another segment rich with opportunity is defectors. This practice created lower churn and more value from this segment. I have written multiple times about VIP, and you need to ensure your personalization extends to giving VIPs a very special experience.

This includes making sure you not only identify VIPs who make a large purchase in one product or in Caesars case one property but the ones who have the highest lifetime value. For an online company, the key is looking at number of transactions and adding across products to get the best picture of who your true VIPs are.

You then need to treat VIPs in one product as VIPs in all your products. One of the biggest failures of personalization is when a VIP in one product or one retail location then goes to another and is treated as a standard customer. It is not just personalizing communications that is critical but you also need to personalize all the core functions.

According to Norton, personalization needs to extend to brand, loyalty and customer service. Customers increasingly want a seamless experience across touchpoints with a brand, and contact channels are often one of the greatest frustration points.

Given that you need to personalize all touch points, the one that companies most often miss is customer service. The service profit chain is not a theory but a powerful motivator and value creator. It is absolutely essential, however, to think about the holistic customer service experience and understand the interplay among various channels.

The call center and other contact channels are a valuable commodity. When personalized, CS can drive revenue and brand advocacy and provide valuable customer data. CS is also an area for innovation, as you can improve your offering through technology.

Customers may embrace technology before your company might, so CS can be a great vehicle to try new tools and channels. To truly leverage customer service as a tool to improve personalization and the customer journey, you need to measure it at a granular level. This helps drive service improvement efficiently.

You need to constantly test to ensure you are personalizing optimally. This allows companies to find the most appropriate message and to spend. The first step is to automate the test process. If it takes months to evaluate what happened, the results become useless as the competitive landscape has changed.

It is also critical to have a control group for each campaign and program. While this policy seems automatic, there is often pressure to release what you believe is the optimal campaign or communications to everyone, as you do not want to leave money on the table.

This is also a better strategy than a universal control group, which does not show you the relative performance of different marketing programs. As mentioned above, customer service is critical to personalization and measuring customer service with a significant level of granularity provides tremendous insight about the customer experience and helps identify areas for improvement.

The key to success in the current business environment is personalization, your customers expect it, and if you do not deliver they will go to a competitor. And you need to deliver not only in communication but also in customer service and VIP.

Then you need to optimize to ensure you are delivering a truly effective personal experience. This is not a secret to gaining competitive advantage, it is the cost of doing business.

The value of VIPs in social games and social casino is now a truism, everyone realizes that less than 0. This truth has driven many companies to create VIP programs and VIP concierge initiatives.

I am proud to say I built one of the first at Zynga, but in the social space the are often haphazard and do not incorporate the learnings from other industries.

Many companies create the programs with little insight into what makes a truly great VIP initiative. A new book from David Norton does a wonderful job of showing how to build a great rewards program as well as other initiatives I will write about later , The High Roller Experience.

While the value in building a rewards program is largely unquestioned, the challenge is underestimated. Norton points out that customers are on average in 18 loyalty programs, but only actively engage with about a third of them. This lack of use means that not only are companies wasting millions of dollars on programs by rewarding customers who do not value the rewards but actually incur a higher opportunity cost by not engaging many of their customers.

These unengaged customers could potentially have a huge financial impact on the company. Norton points out several keys to building a successful loyalty program. The rewards system should create a currency that customers save up across multiple session, visits, applications, etc.

and use however they want. For online and real money casinos, this currency represents a big shift, as compensation to high rollers is often subjective and disproportionally allocated to the most vocal customers. An effective program then allows customers to use the bankable currency the way they want to use it, so they get the most possible value to them out of the program.

To drive this point to customers, Harrahs supported the launch of the second iteration of Total Rewards with an advertising campaign that it called the Million Reward Credit Giveaway with a broad set of prizes that were reflective of what was available in the program, including merchandise and experiences at its properties such as Jazz Fest in New Orleans or lift tickets at Heavenly in Lake Tahoe.

This campaign showed all the different ways customers could potentially use their points. Get customers engaged If customers are not engaged with your loyalty program, nothing else matters. You can have the best loyalty program on paper, but you need to get your customers to engage.

Given how many loyalty programs they are already members of; you must find ways to ensure they are interacting with yours. To get customers more engaged and likely to redeem, you need to eliminate friction in the customer experience when customers interact with your loyalty program.

Rather than having hurdles to redemption which may save you funds in the short term , make the experience quick and easy. Get them to redeem and enjoy the benefits of your program. Create multiple tiers The next key to a successful loyalty program is multiple tiers.

Tiers create aspiration and engender loyalty. Compelling tiers are a productive way to create aspiration from customers and have them give you more share of their spend.

With multiple tiers, you can maximize the return on rewards by providing the most to customers where you have the greatest opportunity to increase their lifetime value. Tiers must be meaningfully differentiated. The rewards spend also should be surgical, tied to incremental spend and behaviors, as opposed to programmatic, associated with purchases the customer would have given you anyway.

You also need to provide always aspirational tiers. People want to advance, make progress, so there must be a tier for them to strive for. Although you may not want to market the tier formally you do not want to alienate other high tier players but you do need to let your top customers know there is even a higher tier possibly through your VIP hosts or targeted social media.

I remember speaking to a VIP several years ago, one of our top spenders, and his biggest complaint was he was already on the highest tier so why keep playing regardless of the fun in product and the benefits he was accruing.

Have aspirational levels As just discussed, you should also ensure there are aspirational benefits in the highest tiers. These tiers provide benefits, experiences, and services that customers value, often more than points, and are a key part of successful loyalty programs.

At Harrahs, one of the key changes they made to the Total Rewards program was adding the Seven Stars tier in mid First, we discovered that we were capturing only a 50 percent share from our Diamond customers, as many of them were trying to achieve the equivalent tier at a competitor much like a business traveler in some markets tries to achieve status in two airline programs to provide more choices to be upgraded when flying.

We wanted to make the decision more difficult to try to attain a high status at a competitor. Second, we found that for our top 5, out of 10 million customers, there was significant revenue churn year to year at an individual level. We realized that some of this drop was a matter of having less time or disposable income to gamble in a given year, but we also felt that a big reason for the variation year to year was that there was no transparent goal to attain.

Differentiate service to loyal customers The next key to a successful loyalty program is differentiating the services customers experience.

If built properly, the perceived value of premium service is much higher than the actual cost of delivering the service.

The additional revenue the special services creates will not be linear to the additional revenue it generates. By providing unique and better services as customers move up tiers, your loyalty program will have a stronger impact. There are several ways this can be achieved in games.

You can provide players with early access or unique content, allow them to attend VIP experiences visits to your office or special events or even provide special badges. Transparency is important For the loyalty program to have its strongest impact, particularly driving customers to try to move up tiers, you need to be transparent.

Let your customers check their status where and how they want to: online, on a mobile site or in an app. Wherever they see their status, also remind them of what they need to do to attain or retain a status, especially as the earning time frame approaches its end.

So is profitability While it is important to be transparent, the key is to build a program that increases profitability. If they played slot machines that had a lower return to player than other slots, they would earn more rewards for playing those slots.

This approach also allows you to drive behavior that in the long-term is strategically beneficial. If you are launching a new business or game, you can provide extra points for consuming the new product.

This provides a more cost effective way of launching a new business or testing a new game. While it is hard to convey to players how exactly they are earning points, Total Rewards overcame this problem by clearly showing players the rewards they had and what they just earned.

The additional benefit from this approach is that players who are rewards driven learn what activity generates the most points and then focus on that activity.

If the activity also generates the most profits, then that is exactly the outcome you want. Downgrade status Another hotly debated topic is whether you should downgrade status or if customers who earn a high status keep it for a lifetime.

Norton, however, makes a compelling case that status should be earned on an annual basis. First, the desire to maintain or increase status is compelling, and often drives the behavior you want at the end of the status period. Second, it separates customers who will spend at a low level regardless of whether there is a loyalty program, so you do not waste resources on rewarding players who do not value the rewards.

Start with less When you are building and rolling out your rewards program, it is best to start with the minimum viable product. You can and should always add features and benefits but it is very challenging to take away something once you give it to a customer.

Launch with a small number of meaningful components that you can execute and that customers can understand, but realize it is always better to add elements than it is to have to take them away.

Monitor and model rigorously Loyalty programs can have a great impact on customer behavior but also a great cost.